YA BOY NANCY
You don't fall for Nancy the way you fall for a
polished influencer or a brand mascot.
You fall for him the way you'd fall for that one
friend who shows up at your door at 2am with
takeout, no questions asked, already making you
laugh before he even sits down.
Investment Opportunity
Trademark & copyright held by formed LLC — revenue share via operating entity
Target Raise
$300K – $1.8M
production & marketing
Revenue Generated To Date
$150,000+
Collectibles, Kickstarter, Collabs
IP Ownership
48% investor pool — revenue share, with IP equity structures open to discussion
One Page Overview
OPPORTUNITY
YA BOY NANCY is an adult animation IP that's already got 10,500 organic followers, $150K+ in revenue, and a finished pilot. We're raising $300K – $1.8M to produce Season 1 (Episodes 2–10), build out marketing, and cover the gap until operating revenue takes over.
- 4+ years of organic growth — zero ad spend
- $150K+ historical revenue — people actually paid
- Episode 1 is done — the pipeline works
- Year 2+: operating revenue covers costs
- 7 indie animation IPs have already made major deals
THE NUMBERS
WATCH THE PILOT
WHY PEOPLE LOVE NANCY
He's 4'8", slightly overweight, and has "love" tattooed on his forehead. He swears like a sailor, laughs at his own misery, and tells you straight up: "you're already enough." Not because he's selling something. Because he means it. Think South Park's satire, Rick & Morty's weirdness, ATLA's heart — underneath the foul language is someone who's been through addiction, homelessness, and self-doubt and came out the other side trying to make something real. That's why 4,800 people on Twitter and 5,100 on TikTok stuck around. That's why 70 strangers put real money into a Kickstarter for someone nobody had ever heard of.
"Nancy is a cultural phenomenon. The world just
doesn't know him yet."
What Makes Nancy Different
ya boy nancy
Cody Russell, 32
New York City
Cody dropped out of film school in 2013 and spent his 20s bouncing around the country, chasing music, film, and business. He picked up skills along the way — small wins, bigger losses. After stints of homelessness and hospital stays in a handful of states, he noticed a pattern: addiction kept showing up. In 2021, at 27, he decided to get sober with the help of Ya Boy, Nancy.
The Team
Social Media Strategy
Platform-Specific Funnel
TikTok (discovery) → Twitter/Instagram (engagement) → Twitch (depth) → Website/Patreon (money). Each platform does one job — moving fans from passive scrollers to paying supporters.
Community & Monetization
Every platform has a job. This is a funnel, not scattered posting. Every piece of content either finds fans, deepens a relationship, or makes money.
What We've Built So Far
Audience Growth
Organic growth only.
10,500+ Audience
Real Demand, Real Money
Revenue History
Audience Profile
- Age 13-65, primary 18-35
- Fans of South Park, Rick & Morty, Avatar
- Urban, creative-minded
- Crypto/web3 crossover crowd
- Adult animation fans
- Real, not corporate
- There's actual emotion under the jokes
- Nancy replies to every comment
- Consistent output for 4+ years
- Cult-level loyalty (backer testimonials back it up)
Financial Projections
6-Year P&L Forecast — Based on Detailed Financial Model
Base case: $300K minimum raise scenario. Higher raise tiers ($1M / $1.8M) would scale marketing spend, team size, and revenue upside proportionally.
| Metric |
2027 Yr 1 |
2028 Yr 2 |
2029 Yr 3 |
2030 Yr 4 |
2031 Yr 5 |
|---|---|---|---|---|---|
| Total Revenue | $106K | $510K | $1.4M | $2.84M | $3.86M |
| Gross Profit | $96K | $465K | $1.295M | $2.93M | $3.96M |
| Total OpEx | $330K | $365K | $585K | $690K | $975K |
| EBIT | ($234K) | $100K | $710K | $1.94M | $2.59M |
| Net Earnings | ($234K) | $100K | $710K | $1.94M | $2.59M |
These projections are based on the $300K minimum raise scenario. The $150K+ in historical revenue shows the monetization actually works. Full financial model with cash flow, investor return schedule, and scenario analysis is available under NDA.
Capital Plan
Where Capital Goes — Complete Season 1 & Build to Distribution
| Category |
Minimum $300K |
Mid-Range $1M |
Top-End $1.8M |
|---|---|---|---|
| Season 1 Production (Episodes 2-10) | $77,000 | $200,000 | $288,000 |
| Team Salaries (8 months) | $41,000 | $100,000 | $180,000 |
| Marketing & Growth | $30,000 | $150,000 | $320,000 |
| Legal, IP & Admin | $20,000 | $50,000 | $88,000 |
| Merchandise Development | $8,000 | $25,000 | $54,000 |
| Music Production | $5,000 | $12,000 | $27,000 |
| Revenue Bridge Reserve | $94,000 | $213,000 | $240,000 |
| Season 2 Pre-Fund / IP Development | — | $250,000 | $360,000 |
| International Licensing / Expansion | — | — | $243,000 |
| Total | $300k | $1M | $1.8M |
Enough to finish Season 1 and cover Year 1 losses. No growth acceleration, no Season 2 pre-funding.
A solid Season 1 with a real marketing push to hit 50K+ audience. Pre-funds Season 2 so it launches while Season 1 is still hot.
Premium production, a serious marketing campaign, an international licensing team, and two years of runway. Built for a breakout hit.
Revenue Model & ROI Path
Revenue Streams
Revenue Projections
Comparable Indie Animation IPs
Risks & Mitigation
Primary revenue depends on landing a distribution deal.
Self-distribution via YouTube Premium, Vimeo OTT, direct licensing. Festival exposure opens doors. Multiple revenue streams mean we don't rely on one door.
Current audience is small (10K). Projections depend on growth to 50K+.
Season 1 release is a natural growth catalyst. The marketing budget funds paid acquisition. The character's look is highly shareable — built for virality.
Cody is the sole creative force — writer, animator, voice actor, composer.
Hiring dedicated animators and a producer spreads the load. The character is fully designed — new animators can produce in the established style.
Animation is hard to schedule and budget. Everyone knows this.
Episode 1 is the template — done and proven. The production pipeline works. A revenue bridge reserve provides buffer. A hired producer manages schedule and budget.
Where This Goes
Season 1 Production (Episodes 2-10)
Episode 1 is the template. Dedicated animators and sound designers join the team. All 9 remaining episodes delivered — polished, ready to distribute.
Distribution & Launch
Distribution pitches to streaming platforms and festival submissions run alongside the final episodes. Merch store launches. Social audience targets 50K+. Revenue starts flowing from distribution, merch, and sponsorships.
IP Expansion & Scale
Season 2 funded by Year 1-2 revenue. TCG expands into retail. Brand partnerships scale up. Live events and convention appearances build the community. Investor returns start distributing from Year 2 revenue streams.
Why Invest Now
$150K+ in real revenue from a fully owned character IP — NFTs, Kickstarter, trading cards. The LLC holds 100% of all trademark and copyright. Investors get a clean revenue share via the operating entity — equity structures are flexible and open to discussion.
A finished IP with a real audience, a completed pilot, and $150K+ in demonstrated revenue. Compare that to spending $300K–$1.8M for a comparable indie animated series with no audience and no track record. The upside is asymmetrical — this is a proven concept ready to scale, not a guess.